Iscilerin islerini terketmeden karinlarini doyurabilmek icin hazirladigi pratik Billows Feeding Machine nin tanitimini yaparken "Don't stop for lunch: be ahead of your competitor. The Billows Feeding Machine will eliminate the lunch hour, increase your production, and decrease your overhead. Allow us to point out some of the features of this wonderful machine: its beautiful, aerodynamic, streamlined body; its smoothness of action, made silent by our electro-porous metal ball bearings. Let us acquaint you with our automaton soup plate - its compressed-air blower, no breath necessary, no energy required to cool the soup." ifadelerini kullanarak modernizmin, (daha oncesinde sanayilesmenin) sermaye sahipleri tarafindan nasil bir temel uzerine kuruldugunu gozler onune serilen, muthis otesi bir Charlie Chaplin filmi, tekrar tekrar izlenesi, izletilesi bir sinema soleni.
