Procter and Gamble tarafından üretilen, 1960'larda Amerika'da efsane olmuş diş macunu.
Bizzat sitesinde şöyle yazıyor:
In 1960, the American Dental Association confirmed that Crest effectively prevents tooth decay. And by 1962, Crest had become the best-selling toothpaste in the United States.
Crest has been a leader in dental health innovations since its inception in 1955. In 2005, Crest was thrilled to celebrate its 50th year of providing healthy, beautiful smiles to families across the country. http://www.crest.com/about-crest/crest-heritage.aspx